For Immediate Release
Media Contact: Bob Cooper
(208) 334-4112

Date: February 4, 2012

American School Publishing to Repay Businesses for Undelivered Ads

(Boise) - Many small business owners who bought coupon ads in American School Publishing Outlook Bonus Books will receive restitution from a legal settlement with the ad seller, Attorney General Lawrence Wasden said today.

To receive a restitution payment, eligible consumers must file a claim form with the Attorney General's Office by March 18, 2013. Claim forms and information about the restitution process are available on the Attorney General's here. Consumers also may call (208) 334-2424 to request a claim form.

The agreement resolves the Attorney General's lawsuit against Jason M. Rockne and his defunct telemarketing and publishing companies formerly located in Boise. Mr. Rockne reported to the Attorney General that he sold coupon ads to small business owners in: Idaho, California, Nevada, Oregon, Montana, Utah, Washington and Wyoming.

"For any small business owner struggling to make every dollar count, the loss of even a few hundred dollars is distressing," Attorney General Lawrence Wasden said. "In this instance, small business owners reportedly never received the services they purchased. Mr. Rockne has now agreed to repay more than $9,000 to them."

In November 2011, the Attorney General filed a consumer protection lawsuit against Rockne and three of his companies—Women Devine Publications, LLC, Idaho Publishing, LLC, and Angel Gift Network, LLC. The lawsuit alleged that Rockne engaged in telephone solicitations under the assumed business name American School Publishing without registering with the Attorney General's Office. American School Publishing called hundreds of small business owners throughout the western United States, selling ads in "American School Publishing Outlook Bonus Books."

Rockne allegedly represented to small business owners that they would receive copies of the Outlook Bonus Books to give to clients and that he would distribute thousands of copies of the books through other means. The Attorney General received complaints that Rockne never printed or distributed the Outlook Bonus Books.

Under the settlement, Rockne paid $9,227 in restitution to small business owners who submitted consumer complaints or survey forms to the Attorney General before January 18, 2013. Rockne also paid $1,500 to the Attorney General to offset the State of Idaho's litigation expenses.

Other small business owners who purchased a coupon ad in an American School Publishing Outlook Bonus Book may be eligible to receive restitution if they:

  • did not receive their complimentary Outlook Bonus Books;
  • did not receive a prior refund or a credit card chargeback;
  • file a claim form with the Attorney General's Office; and
  • provide documentation of their payment.

The Attorney General reminds consumers that commercial telemarketers must register with the Attorney General's office before doing business in Idaho. Telemarketers also must give their registration number to consumers and allow consumers at least three days to cancel any purchase. The Attorney General encourages consumers to file complaints with his office if they receive calls from or lose money to unregistered telemarketers.

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