For Immediate Release
Media Contact: Bob Cooper
(208) 334-4112

Date: July 12, 2006

Wasden Stops Fax Advertiser

(Boise) – A California based fax advertiser will pay a $5,000 fine and stop sending unsolicited fax advertising to consumers and businesses in Idaho, Attorney General Lawrence Wasden said.

In January 2006, Wasden filed a civil lawsuit against S.D. Pacific of Irvine, California. The Attorney General alleged that S.D. Pacific had violated the Idaho Telephone Solicitations Act by faxing unsolicited advertisements to Idaho consumers and/or businesses between 1999 and 2006. Wasden said his office resolved the case through an agreement by stipulation with the company.

Prior to filing suit, the Attorney General had received 16 complaints. S.D. Pacific faxed unsolicited ads for de-icing materials to businesses and government offices in Idaho. Many of the complaints the attorney general received regarding the unsolicited faxes came from state agencies, including the Idaho State Police.

Sending unsolicited advertising by fax is illegal under Idaho law. The law does not require the recipient to contact the sender and ask that no further ads be sent.

“Unsolicited faxes continue to be an illegal, annoying and costly nuisance to Idaho residents and Idaho businesses,” Attorney General Wasden said. “The complaints we receive indicate increasing consumer frustration with businesses that disregard Idaho’s unsolicited fax laws. We will continue to make this clear to the fax spammers by pursuing lawsuits and significant fines against them.”

In 2005, the Attorney General’s Consumer Protection Unit received hundreds of unwanted faxes received by Idahoans. Most of those faxes came from foreign countries or businesses that did not identify themselves on the faxes.

Wasden said his office welcomes unsolicited fax ad complaints from Idaho consumers. Consumers may obtain a complaint form from Attorney General Wasden’s Internet site or by calling (208) 334–2424. Idaho residents outside the Boise calling area may call the toll free number (800) 432–3545.

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